⏳The Briefing (E34) - How to build a brand in 2025

Welcome back to The Briefing! Hard to believe we’re on Episode 34 of this bi-weekly email I send. I REALLY appreciate you being here and reading my thinking. Today, we’re talking brand building. This is one of my FAVORITE topics. As you may know by now, I’m a huge consumer products nerd. I just love how brands get built. Maybe because I grew up in retail, or maybe something deeper. I just love it. I really believe we’re entering a completely new era of brand building. Partly because we’re...