⏳some customers just…suck

Some customers aren't relationships. They're transactions wearing a cute hat called revenue. I know we're not supposed to say that. We're supposed to believe every customer can become loyal if we nurture them properly. Better lifecycle flows. Better community. Better loyalty program. Better surprise and delight. Maybe even a better product!?! Sure. Sometimes. But some customers are structurally disloyal. They buy because you were on sale. They buy because the creator had a code. They buy...