⏳The Briefing (E44) - Customer research. A simple approach
NOTE: This is Part 1 in a 2 part series on building a better understanding of your customers. I was sitting with my wife last weekend while my daughter was at birthday parties. She started complaining about women’s swimsuits. Not just complaining. She rattled off a specific list of problems that no brand was solving for mid-40s women who actually need their swimwear to do things. I pulled out my phone. Started searching. Brand after brand, nothing hit what she was looking for. “You’re right,”...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).