⏳From Commodity to Brand - How categories evolve
Happy Saturday! My co-host Mike dropped a stat on our podcast the other week that blew my mind. In 2020, only 20% of drinkware searches on Amazon were for specific brands. People typed “water bottle” and bought whatever was cheapest. In 2025? 70% of searches are branded. We just watched an entire category flip from commodity to identity in five years. And most people didn’t even notice it happening. The Pattern is Everywhere This really got me thinking about my brands and the brands/founders...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).
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