⏳half the price, more profit

When you open a new market, the first instinct is to keep your local market (i.e. USD/American) price. Same product. Same offer. Same numbers on the PDP. I definitely did this when expanding Pela into international markets. Honestly, I treated the US sticker like the “real” price and everything else like a temporary exception. It all had to anchor off USD. Then I’d stare at soft conversion in the UK or EU and blame awareness, ads, or the landing page. Sometimes those things are the problem. A...