⏳The Briefing (E66) - Sell yourself long

Most founders sell themselves short. Not in the way you think. Not in some woo-woo, “you have to believe in yourself” kind of way. I mean it in a very practical, balance-sheet, calendar-block kind of way. You write a plan for the year that’s a slightly better version of last year. You pick goals you’re 80% sure you can hit. You build a team to do the work you already know how to do. You launch products that look like the ones already working. You spend your marketing budget on the channels...