⏳The Briefing (E48) - Obsession

Look, I’m going to be real with you. Obsession is THE cheat code. It’s what separates the people who build category-defining brands from the people who talk about building them. Every single guest we’ve had on Operators Titans? Obsessed. Every founder I know who’s actually scaled something meaningful? Obsessed. But here’s the thing nobody wants to talk about: obsession will absolutely wreck you if you don’t learn to manage it. I’ve seen it happen. Hell, I’ve lived it. (sadly, more than once)...