⏳ Brand Marketing vs. Performance Marketing - A framework.

Hi Friend! Welcome back to another issue of The Briefing. Let’s dig in. Ever feel like your brand’s running on caffeine and adrenaline, surviving on quick hits of revenue like a college student pulling a substance supported all-nighter? If you’re nodding in agreement, don’t worry—you’re not alone. But, just like that sleep-deprived student eventually crashes, so will your brand if it doesn’t start building a more sustainable foundation. Now, don’t get me wrong: Every brand is unique, with its...