⏳small audiences, strong signals
Everyone's chasing reach. Million follower accounts. Viral moments. Algorithm hacks. The whole internet is playing the same game. Bigger. Bigger. Bigger. Meanwhile, the real money is being made by people with 2,000 followers who trust them completely. Let me explain why. A million followers sounds impressive until you look at what it actually does. Most of them are dormant. Most of them followed on impulse three years ago and haven't engaged since. Most of them don't buy anything you sell....