⏳The Briefing (E53) - The story is the strategy

I spend more time writing than anything else. More than meetings. More than calls. More than reviewing dashboards. This surprises people. They think CEOs do “CEO stuff.” Whatever that means. But after 16+ years of building companies, I’ve learned something most founders figure out too late: Your ability to write is your ability to lead. Let me explain what I mean. Last month I wrote: a vision doc for 2026, a business update, an all-hands script, three landing page drafts, a partnership...