⏳the best art divides

If you were to line 1,000 entrepreneurs up and ask them about building a brand and you’ll probably get 1,000 answers that all differ. Brand is such a fun topic. Great brands are obviously different. They stand out. They force a choice in the mind of the customer. We often forget that the consumer of our products is an actual human being, with their own thoughts and emotions. Our art (brand) is only valuable if we get all consumers to start saying roughly the same thing about it. My friend...