⏳The Briefing (E44) - Customer research. A simple approach

NOTE: This is Part 1 in a 2 part series on building a better understanding of your customers. I was sitting with my wife last weekend while my daughter was at birthday parties. She started complaining about women’s swimsuits. Not just complaining. She rattled off a specific list of problems that no brand was solving for mid-40s women who actually need their swimwear to do things. I pulled out my phone. Started searching. Brand after brand, nothing hit what she was looking for. “You’re right,”...