⏳The Briefing (E75) - you exhausted a pocket, not the SAM
Tell me if this sounds familiar… You open Meta ads manager and it’s a shit-show. If you’re anything like me, you probably live in your ad account daily. Even if you aren’t the one pushing the buttons. When CAC rises, I immediately panic about market saturation. I like to tell myself that this is a normal fear. Especially when you’re spending ad dollars at scale. This is a classic case of perception vs. reality. Your ads usually did not exhaust a market. They exhausted a small pocket within...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).