⏳The Briefing (E73) - what would have happened anyway?
This is going to be a beefy email. I decided to start collecting and writing down all of my thoughts on incremantality, channel leverage, and how to go about layering in channels as your brand scales. I did this for myself and to share with the teams in my companies. Then I decided to just send it to you as part of The Briefing. I hope it’s helpful! In March of 2025 somebody on my team turned off two Meta adsets at Pela. By accident. Understandable when you know just how much volume we...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).