⏳The Briefing (E67) - the most defensible brands are a little irrational
Most founders say they want to build a brand. Then they make every decision like a CFO with a gun to their head. Can we measure it? What’s the payback? What’s the CAC? What’s the ROAS? Can we test it quickly and cheaply? Will Meta like it? I get it. I really do. Businesses need math. Cash matters. Contribution margin matters. Payback matters. If you ignore the numbers long enough, eventually the numbers come find you. But there is a problem. If every decision in your company has to be...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).