⏳The Briefing (E63) - How to market a “want” product.
This is something I put together for my internal team at Pela and I thought it was valuable enough to share. I’m keeping it to this small list of my paid subscribers as a thank-you for being here. A lot of you sell products like Pela. I hope this serves you well. A Playbook for Products Nobody Needs (But Everybody Wants) The Core Challenge Nobody NEEDS a Pela Case. Let that sink in. There is no burning pain we’re solving. Nobody wakes up at 3am thinking about the toxins in their phone case....
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).