⏳The Briefing (E62) - Pick a fight.
Most business advice tells you to find a gap in the market. Find an underserved niche. Fill it. I think that’s fine. Safe. Reasonable. It’s also how you end up with a brand nobody remembers. The brands that break through? They don’t find gaps. They pick fights. They look at what the world currently believes and say “nah, we think you’ve got it wrong.” Then they build an entire business around proving it. This isn’t about being contrarian for the sake of it. It’s not about trolling. It’s about...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).