⏳The Briefing (E54) - Thoughts on Channel Strategy (DTC, B2B, Retail)
DTC is a channel. DTC is not a differentiator. I see founders confuse this every single day. They think selling direct to consumer IS the business. It’s not. It’s just one way to get your product into customers’ hands. And honestly? It might not even be the best way. After building Pela across every channel imaginable (our own website, Amazon, Target, Best Buy, Indigo, hundreds of independent retailers, and B2B accounts I’ve lost count of) I can tell you this with certainty: The best channel...
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).