11 DAYS AGO • 5 MIN READ

⏳The Briefing (E52) - When to kill a product

I’ve killed more products than I’ve launched. Nobody talks about this. We love the launch. The press release. The product hunt feature. The big reveal. But the graveyard? That’s where the real lessons live. In 2022, we killed a product at Pela that we’d spent 18 months developing. It was beautiful. The design was solid. The margins were good. And it was going to destroy our business. I’m going to tell you how I knew. And more importantly, I’m going to give you a framework so you don’t have to...

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No Competition

No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).

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