⏳The Briefing (E50) - Brand Expansion - 8 Rules
Most founders treat category expansion like a lottery ticket. They see a hot adjacent market. They get excited. They spin up a new SKU. They launch it with a splash. And then… six months later… they’re sitting on a pile of unsold inventory, a confused customer base, and a brand that feels less focused than it did before. I’ve seen it happen dozens of times. Hell, I’ve done it myself. But here’s the thing: expanding into a new product category isn’t inherently risky. What’s risky is doing it...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).