4 DAYS AGO • 7 MIN READ

⏳The Briefing (E49) - Why Style Matters

When I was in my early years as a software developer, I didn’t really put a lot of value in things like design, marketing, style, taste etc… I was incredibly pragmatic. Robot-like even. Over time this has changed. The deeper I got into consumer and brand building, the more I realized that taste governs a large part of our world. Our culture. I’ve witnessed this first-hand with my own brands and the brands of the founders I coach/mentor. So for today’s issue, I want to talk about design....

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No Competition

No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).

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