⏳The Briefing (E45) - Customer avatars - building on the research
Here’s the uncomfortable truth → Your customer avatar is probably wrong. I’ve been thinking about this a lot lately. Every brand I talk to has the same basic avatar framework. “Our customer is a 25-35 year old female who lives in a major city and shops at Lululemon.” Cool. That’s about 50 million people. Real specific. But here’s what’s actually happening. You’re not discovering your customer. You’re creating them through your own bias. Then you’re validating that bias with surveys. And...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).