⏳The Briefing (E30) - Growth Marketing 301
If customer acquisition were an Olympic sport, some businesses would be standing proudly on the podium, gold medal in hand, while others would be somewhere in the crowd, wondering where they misplaced their running shoes. The secret to getting on that podium isn’t about spending the most; it’s about knowing where to spend, how much to spend, and—here’s the kicker—when not to spend at all. Today I want to dive into the nuanced world of customer acquisition with a focus on efficiency, strategy,...
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).