26 DAYS AGO • 10 MIN READ

⏳The Briefing (E28) - Growth Part 3 - Product is your lever!

Welcome back to The Briefing. In Part 1 of this series I showed you how Pela Case stacked up in the 8-point brand health checklist. I also showed you how we used this checklist to build our plans for 2025. What we were going to invest in and WHY. In Part 2 we went even deeper into growth levers, except we left out one very important part. Product. Product is the real growth lever staring brands in the face. It’s the thing most brands are under investing in. Probably by quite a large margin...

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No Competition

No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).

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