⏳The Briefing (E27) - How to grow in 2025 - Part 2
Welcome back to The Briefing. In Part 1 of this series I showed you how Pela Case stacked up in the 8-point brand health checklist. I also showed you how we used this checklist to build our plans for 2025. What we were going to invest in and WHY. Today, I want to go into each of the leverage areas in the checklist we didn’t cover in Part 1 a little further. For each leverage area, I’ll point out when I think you should pursue the lever in your plans. Before you keep reading, know this. Each...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).