⏳The Briefing (E17) - Product Pricing & Offers - Acquiring Customers PART 3
Spend enough time in marketing and advertising and eventually you’ll come to the same conclusion all of us jaded vets have. Nothing matters more than your offer. When you read that word, ‘offer’, what comes to mind? Most people immediately think of discounts. Mark-downs. Deals. Coupons. And most entrepreneurs have a really visceral reaction to selling something for less than the price they are emotionally tied to. The price the feel their brand deserves. I’m guilty of this. You probably are...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).