⏳The Briefing (E16) - Acquiring Customers - PART 2
Welcome back to The Briefing. This email is all about customer acquisition. Whether you’re a consumer brand, local service business or SaaS company. We all need to find scalable ways to acquire new customers into our businesses. In part 1 of these series we covered TAM, Fast Movers, and Consideration Windows. These are foundational concepts that you NEED to know before you spend a single dollar on marketing. Today, in part 2, we’re going to focus on customer personas (why people buy),...
No Competition
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).