⏳your customer doesn’t really care about you

I started Pela because I genuinely care about our planet. I spend a lot of times in the outdoors and this feels like meaningful work. It’s part of why I get up in the morning. It’s part of why the team works as hard as they do. Here’s what I had to learn the hard way: Most of our customers don’t buy Pela to save the planet. They buy it because they like the design. They like the case is toxin free. They like that it’s made in Canada. They buy for a lot of reasons that are important to them....