⏳your company has taste debt
Tech companies talk about technical debt. I think consumer brands have taste debt. It's the same idea, just harder to measure and much easier to ignore. Technical debt is what happens when you ship messy code today and pay for it later. Taste debt is what happens when you make lazy creative, product, brand, and customer decisions today and pay for them later. The cheap packaging. The generic landing page. The discount popup that feels like a casino. The product name nobody likes but everyone...
No Competition has a simple purpose - to help entrepreneurs become great CEOs. I write about my experience building & selling multiple 8 and 9-figure companies over the last 16 years. It's real-world experience from a real-world operator (me).
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