⏳your brand is a hiring filter

Yes, I’m on a bit of a brand kick. If you follow the pod, you know we just launched a new brand and are building in public. So “brand” is very top of mind for me right now. Ok, here’s todays thought… A strong brand should make some people not want to work with you. Employees, agencies, investors, creators, suppliers, and partners. And yes, customers. Founders tend to think about brand as a demand-generation asset. Something that attracts customers and lowers CAC and makes the product more...