⏳the problem with 99% of business books

You’re building a business, so naturally, you read books about building business. From sales & marketing, to hiring, to leadership. There are endless amounts available to us. 99% should be ignored. Here’s why. The vast majority (read: quantity) of businesses are small, yet the vast majority of business books study giant, multi-billion dollar companies. I’m now of the opinion that these books do more harm than good to the average small business. Let’s go even further. When a company like Apple...