⏳the myth of product-market-fit

I thought we had it. Pela launched as the world's first compostable phone case. The positioning was clear. The market wanted it. We grew fast. Product-market fit. Locked in. Done. Except it wasn't. Here's what nobody tells you. Product-market fit is not a destination. It's a moving target. You don't "achieve" it and move on. You chase it forever. The product can stay the same. The quality can stay the same. The mission can stay the same. But who cares about it and why they care? That keeps...