⏳the founder is best brand manager

A lot of founders delegate brand way too early. There’s two scenarios worth calling out: 1 - They don't think they're doing it. They think they're hiring help. 2 - They think there’s more important things to work on. So they build team. A designer. A creative director. An agency. A fractional CMO. A social person. People to make the company look better and sound better and finally feel like a real brand. Nothing wrong with hiring those people. The mistake is thinking they can decide what the...