⏳the company you can copy is already dead

Most founders are obsessed with the visible layer. The website. The ads. The offer. The packaging. The email flows. The whole front stage. That's the stuff competitors can see. So naturally, that's the stuff everyone copies. A brand launches a good landing page and 3 months later half the category has the same page. A company finds a great hook and suddenly everyone is running the same hook with a different founder face. Someone figures out a bundle structure and the whole industry has a...