⏳The Briefing (E72) - The Smartest Diversification Is More Concentration (Tim Doyle / Eucalyptus)

I’ve diversified my way into a worse business more than once. At my agency, we kept adding services to grow. More services, more revenue, more safety. Right? Wrong. Our core service made the profit. Everything else added complexity. If I’m honest with you, we’d have made more money doing less. Then at Pela I made the opposite mistake. We sat on the phone case too long, adding accessories around it, when we should have found a second hero product we could scale with paid. At Lomi I flipped it...