⏳the best brands make customers feel early

People love feeling early. Like they found you first. Like they’re the “taste maker”. This is one of the most underrated forces in consumer brands. Customers don't just want to buy good products. They want to feel like they found something before everyone else. They want the little hit of status that comes from saying, I knew about this before it was everywhere. You've felt this. The restaurant before the line. The brand before Target. The founder before the podcast circuit. The product...