⏳Tariffs - What does a small business do?

“Liberation” day has come and gone and as expected, we have some (maybe temporary) new rules on the field. As one of my American brand-owner friends said to me via text the day-of, “the only thing this liberates me of is my profit”. Whether you’re in consumer or not, this is going to impact everyone. For those of us running consumer goods companies, the impact is a first-order effect of the global tariffs. For those of you in services or software, it’ll be a second or third order effect. Why?...