⏳measuring brand marketing…a rant

The performance marketing people kind of got annoying. Then the brand people got lazy. Art projects instead of work that moves the business. Some of you won’t like it. That’s my read on marketing right now. Especially in DTC. For years, performance marketers acted like anything they couldn’t attribute in a dashboard was fake. If it didn’t show up in Meta, Google, Northbeam, or whatever tool was fashionable that month, it didn’t exist. That was wrong. Brand matters. Trust matters. Word of...