⏳let’s talk about cash

Look, I'm gonna tell you something that might hurt. Most DTC founders are terrible at managing money. Not because they're dumb, but because nobody teaches this stuff. You can have the best product in the world, killer marketing, and happy customers. But if you can't read a balance sheet or manage cash flow, you're going to fail. I've watched it happen over and over. Here's the thing about running a DTC brand: it's not just about building cool products and posting on Instagram. You're running...