⏳how to manage in unstable markets

Many of you reading this email are in the same broader industry as I am: consumer goods. I came into 2025 feeling pretty optimistic. The last 4 years since 2020 were nothing short of a shit show. From Covid to supply chain issues to not-covid to Meta platform changes that broke it all. It’s been…busy. Forgive me for thinking 2025 might bring some reprieve. I was wrong. Politics aside, we entrepreneurs have to deal with the rules on the field. It’s the job. 2025 just has one problem. We don’t...