⏳Five alarm fires

In the world of actual fires and actual fire fighting, “Five alarm fire” is a term used for an extremely large and destructive fire. In business, we also use this term sometimes. I did this week. Which is why I’m writing about it now. Sometimes, as the CEO, you need to create an extreme amount of urgency. A disproportionate response to a problem that you believe is worth of everyone dropping whatever they’re working on and digging in to figure it out. I’ve been noticing a problem brewing in...