⏳everything is media

You have no business without distribution. You need customers. If you’re in consumer goods, you need LOTS of customers. Traditionally, you could get those customers by being an amazing sales person and convincing large retailers (i.e. Target) to carry your products. Retailers were the original gatekeepers to distribution (customers). Distribution could also be purchased in the form of ads on Television, Radio, billboards, magazines etc… Modern day, we earn or buy distribution on platforms...