⏳creating demand for a new product

999 out of 1,000 marketers have no idea how to create demand. Have you ever wondered how a brand like Apple can create a brand new product that's never been seen before and yet they will eventually sell millions and millions of units very, very quickly? The world of marketing, particularly in consumer goods, is full of advice on how to capture existing demand. This is a particularly dangerous trap to fall into when you're trying to learn about marketing. Most of the examples out there,...