⏳channel diversification & leverage

The last couple of months has contained a familiar echo from the world of consumer marketing. Things have seemed…harder. That echo? “How’s performance for you?” This is a regular thing in consumer. The vast majority of brands rely on auction based ad platforms to get us reach (distribution). We put a huge amount of focus and resources into converting that reach into revenue and profits. So when things get hard for a lot of people all at once, the echo returns. I’m not here to talk about why I...