⏳1 million ads

Your best Meta ad dies. They always do don’t they? Your first (and very natural) thought is the market’s tapped. Or Meta is broken. I used to think that too. (Honestly, I said it out loud in more meetings than I can count.) Then I’d do the dumb thing. Pour more money into the same ads, swap the shirt on the creator, and see if I could squeeze blood from the stone. This kind of used to work. I don’t think it does that well anymore. What I figured out way too late is that the market didn’t die....